In order for the game to get the exposure it needs, it will have to be taken to different conventions. That means travel, accommodations and, in some rare instances, registration and payment to said conventions. Also, printing of the book when it is done, as well as other treats (t-shirts, magnets, stickers) will be looked into for promotional gifts and advertising. Let us not forget business cards as well.
With all these things, the price tends to add up. The creators of The Hunt RPG (re: me) are looking to the public for assistance in one form or another! If you wish to invest in the game or make a donation, send me a message, an email or come to my Facebook page and drop me a line there! Donations will be greeted warmly with a healthy 'Thank you!' and a mention on the Facebook page as well as subsequent copies of the book. Investors get other things which may include the items mentioned before! Depending on the amount invested, you can even get a copy of the game if it suits your fancy!
The money is certainly not squandered. As it stands, ...